Privacy Policy

Privacy Policy

This Privacy Policy outlines how EbikeChoose (referred to as "Site", "we", "us", or "our") gathers, utilizes, and shares your personal information when you visit our website, use our services, or make purchases from ebikechoose.com (the "Site"), or communicate with us through other means (collectively, the "Services"). Throughout this Privacy Policy, "you" and "your" refer to you as the user of our Services, whether as a customer, site visitor, or another individual whose data we've collected under this policy.

Important: Please review this Privacy Policy thoroughly. By accessing and using any of the Services, you consent to the collection, use, and sharing of your information as outlined here. If you disagree with this Privacy Policy, please refrain from using or accessing the Services.

Updates to This Privacy Policy

We reserve the right to modify this Privacy Policy periodically, including updates to reflect operational changes or to meet legal or regulatory requirements. When changes occur, we'll publish the updated Privacy Policy on our Site, revise the "Last updated" date, and take additional steps as required by law.

How We Gather and Utilize Your Personal Information

To deliver our Services, we collect personal information about you from various sources over the past 12 months, as detailed below. The data we collect varies based on your interactions with us.

Beyond the specific purposes outlined below, we may use collected information to communicate with you, deliver the Services, fulfill legal obligations, enforce our terms of service, and safeguard the Services, our interests, and the interests of our users and others.

Types of Personal Information We Collect

The personal information we obtain depends on how you engage with our Site and Services. When we reference "personal information", we mean data that identifies, relates to, describes, or can be linked with you. The following sections detail the categories and types of personal information we gather.

Information You Provide Directly

Information you submit directly through our Services may include:

  • Basic contact information: name, address, phone number, email
  • Order details: name, billing address, shipping address, payment confirmation, email, phone number
  • Account credentials: username, password, security questions
  • Browsing activity: items viewed, cart contents, wishlist additions
  • Support communications: information included in your messages to us through the Services

Certain Service features may require you to provide specific information. You may choose not to provide this data, but this may limit your ability to use certain features.

Information Collected via Cookies

We automatically gather information about your Service interactions ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device details, browser type, network connection information, IP address, and other interaction data with the Services.

Information From Third-Party Sources

We may also receive information about you from external parties, including vendors and service providers who collect data on our behalf, such as:

  • Platform support companies like Shopify that power our Site and Services
  • Payment processors who handle payment details (bank accounts, credit/debit cards, billing addresses) to process transactions and fulfill your orders, as part of our contractual obligations to you
  • Third parties when you visit our Site, open our emails, or interact with our Services or advertisements—we or our partners may automatically collect information using tracking technologies like pixels, web beacons, SDKs, third-party libraries, and cookies

Information obtained from third parties will be handled according to this Privacy Policy. We're not responsible for the accuracy of third-party provided information or their policies and practices. See the "Third Party Websites and Links" section below for more details.

How We Use Your Personal Information

Product and Service Delivery:

We use your data to provide Services and fulfill our contractual obligations, including processing payments, completing orders, sending transaction notifications, managing your account, arranging shipments, facilitating returns and exchanges, and enabling product reviews.

Marketing and Promotions:

We utilize your information for marketing purposes, such as sending promotional communications via email, text, or mail, and displaying relevant advertisements. This includes tailoring Services and advertising on our Site and elsewhere.

Security and Fraud Prevention:

We use your data to detect, investigate, and respond to potentially fraudulent, illegal, or harmful activities. If you create an account, you're responsible for securing your credentials. We strongly advise against sharing your username, password, or access details. Contact us immediately if you suspect account compromise.

Customer Communication:

We use your information to provide support and enhance our Services. This serves our legitimate interest in being responsive, delivering effective services, and maintaining our business relationship with you.

Cookies

Like most websites, we employ Cookies on our Site. For specific information about Cookies used to power our Shopify store, visit https://www.shopify.com/zh/legal/cookies. We use Cookies to enhance and improve our Site and Services (including remembering your actions and preferences), run analytics, and better understand user engagement (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to refine services, products, and advertising on our Site and other platforms.

Most browsers accept Cookies by default, but you can configure your browser to remove or reject Cookies through browser settings. Be aware that removing or blocking Cookies may negatively affect your experience and cause some Services, features, and functionality to malfunction or become unavailable. Additionally, blocking Cookies may not fully prevent information sharing with third parties like advertising partners.

How We Share Personal Information

Under certain circumstances, we may share your personal information with third parties for legitimate purposes consistent with this Privacy Policy, including:

  • With vendors or service providers performing services on our behalf (e.g., IT management, payment processing, analytics, customer support, cloud storage, fulfillment, shipping)
  • With business and marketing partners, including Shopify, to deliver services and advertising. These partners will handle your information according to their own privacy policies
  • When you direct, request, or consent to disclosure to third parties, such as for product shipping or through social media widgets or login integrations
  • With our affiliates or corporate group entities, in our legitimate business interests
  • In connection with business transactions like mergers or bankruptcy, to comply with legal obligations (including responding to subpoenas and warrants), to enforce our terms of service, and to protect the Services, our rights, and user rights

Over the past 12 months, we've disclosed the following categories of personal information and sensitive personal information for the purposes described in "How We Gather and Utilize Your Personal Information" and "How We Share Personal Information":

Category Categories of Recipients
Identifiers such as basic contact details and certain order and account information Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
Commercial information such as order information, shopping information and customer support information Business and marketing partners
Internet or other similar network activity, such as Usage Data Affiliates

We don't use or disclose sensitive personal information to infer your characteristics.

We have "sold" and "shared" (as defined by applicable law) personal information over the past 12 months for advertising and marketing purposes, as follows:

Category of Personal Information Categories of Recipients
Identifiers such as basic contact details and certain order and account information Business and marketing partners
Commercial information such as records of products or services purchased and shopping information Business and marketing partners
Internet or other similar network activity, such as Usage Data Business and marketing partners

User-Generated Content

Our Services may allow you to post product reviews and other user-generated content. Content submitted to public areas of the Services will be publicly accessible to anyone.

We don't control access to information you make available to others and cannot guarantee that parties accessing such information will respect your privacy or keep it secure. We're not responsible for the privacy or security of publicly shared information, or for the accuracy, use, or misuse of information you disclose or receive from third parties.

Third-Party Websites and Links

Our Site may contain links to websites or platforms operated by third parties. If you access sites not affiliated with or controlled by us, review their privacy policies, security measures, and terms. We don't guarantee and aren't responsible for the privacy or security of external sites, including the accuracy, completeness, or reliability of their information. Information shared on public or semi-public platforms, including third-party social networks, may be viewable by other Service users and platform users without restriction on use by us or third parties. Our inclusion of links doesn't imply endorsement of such platforms or their operators, except as disclosed on the Services.

Children's Information

Our Services aren't designed for children, and we don't knowingly collect children's personal information. If you're a parent or guardian whose child has provided us with their information, contact us using the details below to request deletion.

As of this Privacy Policy's effective date, we don't have actual knowledge that we "share" or "sell" (as defined by applicable law) personal information of individuals under 16 years old.

Information Security and Retention

Security Notice: Please understand that no security measures are foolproof, and we cannot guarantee absolute security. Additionally, information you send us may not be secure during transmission. We recommend avoiding unsecured channels for communicating sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information. However, these rights aren't absolute, may apply only in specific circumstances, and in some cases, we may decline your request as permitted by law.

  • Right to Access/Know: You may request access to personal information we hold about you, including details on how we use and share it
  • Right to Delete: You may request deletion of personal information we maintain about you
  • Right to Correct: You may request correction of inaccurate personal information we maintain about you
  • Right to Portability: You may request a copy of personal information we hold and ask us to transfer it to a third party under certain circumstances
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may direct us not to "sell" or "share" your personal information or opt out of processing for "targeted advertising" as defined by applicable privacy laws
  • Right to Limit Use/Disclosure of Sensitive Information: You may direct us to limit use and/or disclosure of sensitive information to only what's necessary to perform Services or provide goods reasonably expected
  • Restriction of Processing: You may request that we stop or restrict processing of personal information
  • Withdrawal of Consent: Where we rely on consent to process your information, you may withdraw this consent
  • Appeal: You may appeal our decision if we decline your request by replying directly to our denial
  • Managing Communication Preferences: We may send promotional emails, which you can opt out of using the unsubscribe option

You may exercise these rights where indicated on our Site or by contacting us using the details below.

We won't discriminate against you for exercising these rights. We may need to verify your identity (such as through email or account information) before responding substantively. Per applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such requests, we'll require proof of authorization and may need direct identity verification from you. We'll respond to requests in a timely manner as required by law.

We use Shopify's advertising services such as Shopify Audiences to personalize third-party website advertising. To restrict Shopify merchants using these services from using your personal information, visit https://privacy.shopify.com/en.

Complaints

If you have concerns about how we process your personal information, contact us using the details below. If our response doesn't satisfy you, depending on your location, you may appeal our decision by contacting us or lodge a complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside your country of residence, including in the United States. Your information is also processed by staff and third-party service providers and partners in these countries.

When transferring your personal information out of Europe, we'll rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or equivalent contracts issued by relevant UK authorities, unless the destination country provides adequate data protection.

These Terms of Service and any separate agreements for our services shall be governed by and construed according to UK law.

EbikeChoose Team